National Communication Association (NCA) 2012 (Orlando, Florida)

"Constructions of the Patient-Centered Medical Home's Information Technology: Viewing the "Patient" as "Consumer"

Cultural Studies Association of Australasia (CSAA) 2012

(Sydney, Australia)

"A Case Study of the Purple Pill: How the Discourse of a Brand and its Ideology are Constructed"

Click each video to play

European Sociological Association (ESA) 2013
(Turin, Italy)


"How to Advance the Field of Health Communication: Allowing Qualitative Research to be Equally Distributed and Empowered"

Turin, Italy  2013


University of South Florida
The Zimmerman School of Advertising & Mass Communications

Janelle Applequist, Ph.D.

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